Infographic Overload
2011
I'm a huge fan of infographics of any kind. Whether they tell a story or convey information, it doesn't matter. While I can't create my own, I've compiled a list of awesome, interesting and fun infographics related to social media. With 2 billion people searches in 2010, Linked In is arguably one of the most used professional networking sites available.
Read moreUse TweetDeck Like a Pro
2011
In my last post, I talked about monitoring the message. I wanted to expand on that and show the world how I monitor our brands at Napkin Studio, at least on Twitter. Monitorred brands at NapkinStudio The process really isn't all that complicated, but it does take time. When you do it right, you can catch problems before they happen and engage with your user base to make them more active. People tend to really appreciate a response when they aren't expecting one. When they get a response to their claim or complaint, they're more apt to respond positively. I use it as a tool to get people to tell us about bugs, and figure out what they do and don't like. I compile the users experiences collected on Twitter (and other sources of course) and figure out the best way to make things work and what the most pressing bugs and issues are.
Read moreSocial Media and PR
2011
Public Relations is all about two way communication. It's about getting personal and crafting messages that are well received by certain segments of you target population. The addition of social media to PR makes it easier for practitioners to communicate with people that are talking about the brands, products or services that are being monitored. Social media is both a blessing and a burden for PR. On one hand, social communicators can broadcast their messages to people who want to hear them, and they can interact and engage with potential customers. On the other hand, social media allows anyone who may not agree with a message to voice their opinions. It's a way for the complainers in the world to make a PR professionals work for their money. Managing these messages can be a pain, but it's something that must be done. If it's done right, negative messages can turn positive, and positive messages can be spread with credibility.
Read moreFive Ways to Stay Social When You’re Mobile
2011
I’ll admit it; I have a small addiction to all things social media. My iPhone enables the addiction when I’m not at home. It keeps me connected and feeds my desire to know what my friends are up to. I know where people are, what they’re saying, what they’re watching on TV and so much more. I’ve integrated social media into my every day life. Instead of checking services periodically, I get updates when things change or stuff happens. It’s part of the always on 24/7 phenomena that is my generation. I’m a member of many networks, from Last.fm to Linkedin. I'll give anything a try, but social networks are only fun if I can interact and engage with my friends. These are five of my most commonly used social apps, and yes they’re all free.
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